20 Features That You Should Have In Your Ecommerce Website
Are you creating a new Ecommerce website or enhancing the functionality of the existing website? Whatever the case, your aim should be to provide an outstanding experience to your customers!
The perk is, enhancing the functionality of your Ecommerce website is no rocket science. Today, we’ve compiled 20 features that can help you build the best Ecommerce website for your business.
- Go For Easy Navigation
A website that offers its users an easy navigation system can gain and retain customers easily. Thus, the first feature to induce in your website should be easier navigation. Make sure to categorize the products logically and present your most popular category of products first.
Screenshot from meesho.com, May 2023
Meesho is an E-commerce platform that provides easy navigation through the header of the website. All you have to do is hover on the section you wish to shop from and you can find everything then and there.
- Add the Feature of Site Search
Sometimes your customer may not know the exact category of the product they wish to buy from your website. Thus, to ensure that they do not bounce back without making the purchase, it is important to add the feature of site search.
Site search can help your user to skip the navigation and directly search for exactly what they want. The searches made on the site search can also be tracked through Google Analytics.
Screenshot from meesho.com, May 2023
Meesho makes it convenient for users to search for specific products by providing the feature of site search on the home page.
- Make Complete Use of the Footer Navigation
Did you know? You can utilize your Ecommerce website’s footers by adding more than just the company’s policies. Your contact details, social media handles, newsletter subscriptions, website privacy policies, and bestselling products are a few things you can mention on the website’s footer navigation. Typically, you can add anything that you want your customers and search crawlers to discover about your brand on the website footer.
Screenshot from Amazon.in, May 2023.
Amazon uses the website’s footer to help the customer connect with the company. The footer also helps sellers by navigating them to various seller sections.
- Illustrate Your Products Through Videos
As per Think With Google, 50% of shoppers make their shopping decisions after watching an illustrative product video. Thus, to increase sales, E-commerce platforms such as Amazon and Flipkart allow their sellers to upload videos and images of their products.
Thus, to ensure that your customer ends up making a purchase, you should add a feature of uploading product videos on your E-commerce website.
Screenshot amazon.in, May 2023.
The highest-selling shops on Amazon represent their product with illustrative videos.
- Have a Prominent Section For Product Reviews
The product review section on an Ecommerce website is the most trustworthy section for new users. This section provides your potential customer with social proof that the product is reliable. Thus, while building an Ecommerce website, you should add up a prominent section for product reviews.
Additionally, you can also add up a feature for new users to rate the product review as useful or not.
Screenshot from Amazon.in, May 2023
- Add a Visible Return Policy Button
People tend to buy things if they are not risky. If you wish to increase your consumer’s confidence in your products, try to offer them an easy return and exchange policy. Knowing that they can return their products easily, will help them make the purchase sooner.
Adding a return policy button somewhere that is visible will help your customer find it easily.
Screenshot from walmart.com, May 2023
The return policy at Walmart is concise can be fetched within just a few clicks.
- Add Up Product-Related FAQs
Product-related FAQs are yet another way to engage with your users. Adding FAQs for your product can help your customers to get quick answers to all the pre-purchase questions that they may have. Having product-related FAQs can help your customer representatives to save time in answering common questions about your product. Additionally, product-related FAQs also help your customer by answering their pre-purchase confusions.
Screenshot from Amazon.in
- Add FAQs Regarding the Store
Adding a feature of store-related FAQs can equally benefit you as it may answer all the important questions that your customer may have while making the purchase. The store-related FAQs may include questions based on payment modes, privacy measures, security etc.
Screenshot from Etsy.com, May 2023
- Provide Order Tracking Features
After making a purchase, all that a customer needs is an update on the whereabouts of their order. And in such a case, a complicated order tracking procedure may lead the customer to be disinterested in the next purchase. Thus, you should add an easily accessible order tracking feature to your new Ecommerce website.
Screenshot from Meesho, May 2023
- Add an Email Opt-in Feature
E-commerce emails have a high potential to generate revenue. If your visitor looks for something that is not yet available on the website but is soon to be launched, opting for an email notification would be a great idea.
Having the email of the visitor will help you reach out to them during future sales and email promotions and other product launches.
Screenshot from futureparty.com, May 2023
- Make Use of Push Notifications
If social media algorithms fail to reach out to your target audience then the push notifications can come to be of help. Push notifications are a feature that can be used to send direct notifications to your visitors through their browsers. All you have to do is, introduce the service to your Ecommerce website and have your visitors subscribe to it. Next, your target visitors will be notified every time you upload a new product on your website.
Screenshot from Shein.in, May 2023
- Introduce Chatbots
One benefit of an Ecommerce website is that you get visitors to it every day and night without fail. However, with this 24*7 activity comes the requirement of round-the-clock customer support that may cost you a fortune if you hire manpower. The cheaper alternative to hiring customer support is to introduce chatbots to your website.
Chatbots can assist visitors with basic responses by navigating them to the desired sections of the website.
Screenshot from bitespeed.com, May 2023
- Provide Coupon Codes
Great deals are one thing that can keep your customers hooked on your website throughout the purchase and even further. Thus, to make sure that your visitors purchase from your website, you should provide coupon codes with your product.
Screenshot from victoriassecret.com, May 2023
- Keep Filters As Per Product Availability
This feature is especially for businesses that have more than one sort of pickup or delivery option. Suppose, you have a product that can be dispatched tomorrow and another product that can only be dispatched after five days. In such a case, if a customer looks for products with quick delivery, a product availability filter can be of help.
Screenshot walgreens.com, May 2023
- Consider Developing a Mobile App
If your Ecommerce website is thriving, it is about time to introduce a mobile app for your Ecommerce store. Mobile apps can stay in your customer’s minds just by being there on their phones. The best part about mobile apps is that you do not have to wait for your customer to log on to the web and find a large number of options. The customer will simply open the mobile application and make the purchase then and there.
Screenshot of Flipkart mobile app, May 2023
- Provide Multilingual Support
If you sell a product that can be sold across various geographical regions, then having a customer support representative that can speak multiple languages can be of help. Additionally, you can also take the help of various online translators to translate the website’s content into various languages.
Screenshot from Xfinity.com, May 2023
- Introduce Loyalty Programs
If you own a business in its thriving stage, then introducing loyalty programs can help in gaining customers’ trust and retention. Loyalty programs are paid or free programs that help loyal customers to get hold of the best deals before anybody else. You can also introduce loyalty programs where your customer gains points every time they make a purchase. Later, with these points, your customer can avail of these points to get certain discounts on the next purchase.
Screenshot from ulta.com, May 2023
- Use Carousels on the Homepage
Using carousels on the home page can help you showcase your latest deals more prominently. Although not all companies may approve of using product videos or homepage carousels as they may occupy space, you can try the feature for your brand and check the results.
Screenshot from Samsung.com, May 2023
- Provide The Local Store Information
Suppose you have recently taken your offline business to an online platform. In such a case, do not miss the opportunity to increase awareness about your local store. Add the local store address on the footer navigation or through various social media platforms.
Showcasing the availability of the local store will help the people in shopping from the shop itself if they wish to.
Screenshot from ulta.com, May 2023
- Keep a Clear Personal Data Policy
Having an easy policy to safeguard the personal details of the visitors is yet another method of building customers’ trust. Thus, while you build an Ecommerce website, ensure that it is 100% secure for your customers.
Screenshot from Michaels.com, May 2023
Create an Outstanding Shopping Experience With Devgraphix
To provide an outstanding shopping experience to your customers, you need a fabulous Ecommerce website. Now that you know the 20 must-haves that you need to include in your Ecommerce website, let the best ecommerce website developers at Devgraphix help you build an error-free and seamless Ecommerce website.
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